For coaches with their own program

Let people try your method before they book.

HabitCrafts turns the program you already wrote into a 7-day email taste of your method: one short lesson in your words, one small action, one line back, each day. We do the writing and the sending. You just see who's warm.

Free for founding coaches while we build. You keep the lessons either way.

Inbox · 7:02 am
Day 1 of 7
Jen Alvarez · The Steady Sleep Method
From Jen's program, in her words"Your body can't fall asleep on command, but it can learn a cue. Tonight we start building yours."
Today's small actionDim the lights at 9:30 and leave your phone in the kitchen.
Reply with one lineWhat usually keeps you up?
● Replies go straight to Jen

An example. Written from the coach's own program, in her words.

The gap between interested and booked

A discovery call is a big first step.

People find you, read a post, maybe join your list, then go quiet. Booking a call is a lot to ask of someone who has never felt what working with you is like. A week of your method, one small lesson a day, lets them try it first.

Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Call

One lesson a day and a one-line reply. By day 7 you know who's ready for an invitation.

How it works

From your program to a week people can try, in your words.

1

Bring your material

Send a chapter, a module or your program, or point us to what you've already published. We write seven short daily lessons from it. Look them over if you like, or let us send them.

"Your body can't fall asleep on command, but it can learn a cue."
Dim the lights at 9:30 tonight
2

Share your signup link

Put it in your bio, your newsletter, or a reply to someone who asked about working with you. People get one lesson a day by email. There's no app and nothing to install.

3

See who's warm

Every one-line reply comes back to you, so you know who's leaning in and who to invite to a call.

DanaInvite to a call
PriyaWent quiet
Sam
What it doesn't do

Built for people whose method is the business.

It doesn't coach

Every lesson is your words and your method. You stay the coach; we just deliver it.

You stay in control

Read every lesson before it goes out, or just say go and let us handle it. Your call, and you can change it anytime.

No app for anyone

Lessons arrive by email. Nothing for your prospects or clients to download or learn.

Your IP stays yours

Only shown to people you invite. No marketplace, no reuse, and never paid material you didn't give us.

Founding coaches

Free while we build. Yours to keep.

Pricing comes later, once it has earned a place in your business. Founding coaches get a lasting discount, agreed in writing.

Mark Lichman
Why I'm building this

Coaches changed my life. I want more people to find them.

I'm Mark Lichman, a product leader with fifteen years in healthtech and startups, and a certified Tiny Habits coach. After a hard stretch in 2021, working with coaches rebuilt my health and my mindset. What made it stick was a small practice each day. HabitCrafts lets people feel that from your method before they ever book a call.

Get your free 7-day taste

See Day 1 of yours, built from your own material.

Tell me what you teach and where your material lives. I'll draft Day 1 and send it to you, usually within a couple of days. No call needed.

Free for founding coaches. If it doesn't sound like you, tell me why.

Thank you.

I'll read this myself and send your Day 1 within a couple of days.